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Home hardware exports pick up, one- click interpretation of the development trend of home hardware industry, to help you grasp the market opportunity!
2024-03-26 00:32:41
The downstream of home hardware is mainly for new house decoration, the second decoration of the inventory of the need to purchase furniture and hardware accessories products of the furniture industry, decoration industry, bathroom industry and end consumers. According to the latest data released by the General Administration of Customs, China's furniture and parts exports in January to November 2023 were 403.22 billion yuan (according to the exchange rate on November 20, 2023:1 yuan is equal to 0.1404 US dollars, that is, 55.61 billion US dollars), down 1.7%; Among them, in November, furniture and parts exports were 43.76 billion yuan, up 15.92% from the previous month, and exports showed signs of warming.
01. Home hardware industry development overview
Home hardware, refers to the kitchen, bedroom, bathroom, living room, balcony and other life scenes used to provide storage, decoration, connection, sports and other uses of metal materials, is an important part of modern household goods, with durable, rust, moisture and other characteristics, can be divided into basic hardware, functional hardware, storage hardware and so on.
After more than 30 years of development, at present, China's hardware has formed a complete set, a complete variety of home hardware manufacturing industry cluster. With the continuous change of social demand and the continuous innovation of the level of materials and technology, the enterprises in the household hardware industry have been greatly improved in terms of scale, management, efficiency, product types, quality and process technology.
02. Home hardware industry competitive landscape
The home hardware market is currently in the early stage of brand concentration development, most of the home hardware enterprises are small in scale, the market as a whole is more scattered, and the industry concentration is relatively low.
European hardware brands Hedy, Blum, Casebauma, as well as Dongtai Hardware, Wugao Group, Star Hui shares, Tute shares, Jianlang Five gold, Dingu Jichuang, Yajie, Nomi, Oulin, Weisheng, Huitailong and other domestic home hardware enterprises, due to long-term experience and earlier branding road, has formed a brand advantage. In technology, quality, scale have reached the advanced level of the industry.
In addition, there are a large number of small and medium-sized enterprises in China's home hardware industry, constituting the main participants in China's low-end home hardware market. These enterprises have small production scale, weak brand awareness, lack of independent research and development design ability, low price competition to obtain living space, low product technology content, homogenization phenomenon is serious.
With the improvement of industry standards, the rise of labor costs and the intensification of market competition, relying on low quality and low price competition to obtain market space of no brand, no independent research and development ability, low value-added home hardware enterprises will be gradually eliminated, has formed brand and scale advantages of the enterprise will be further developed, industry concentration further improved.
03. Home hardware industry technical level and technical characteristics
The technical level of the home hardware industry is mainly reflected in the research and development design, production and manufacturing capabilities and information technology applications.
1.Research and development design level
Research and development design is the power source of technological development in the home hardware industry. With the rapid development of economy, people's quality of life has been greatly improved, consumer demand for home products from practical to intelligent, comfortable, convenient and other directions, home hardware as an important bridge to realize the function of home products, the development and design of hardware products put forward higher requirements. Such as hinge, slide rail and other mature home hardware products, its basic functions have met the needs of downstream customers, and how to further improve the sophistication and convenience of products, reduce product costs are dependent on the further development and improvement of home hardware enterprises.
At the same time, with the development of the home industry gradually to customization and intelligence, the home hardware industry has gradually transformed from the original basic hardware foundry model to the overall solution provider of home hardware. Therefore, perfect design and development system, advancing with The Times design and development ability is an important guarantee for home hardware enterprises to provide better quality home hardware functional solutions, a richer range of product selection, and an important embodiment of the technical level of hardware industry enterprises.
2.Production and manufacturing capacity
Home hardware is the key parts of downstream home products to achieve style change and function improvement, the grade and quality of downstream products largely depend on the precision of home hardware products. Therefore, the technical level of production and manufacturing is one of the key factors affecting the technical level of the industry.
Production and manufacturing capacity is the comprehensive embodiment of the level of production management and the degree of automation. The production management level of enterprises comes from long-term experience accumulation, and a high level of automated production is a strong guarantee for enterprises to achieve product quality and efficient production. The production and manufacturing of household hardware products involves many steps, batches and large quantities. The input of automation equipment and the automatic control of production process can ensure the orderly production of enterprises, ensure the stability of product quality, reduce the cost of products and bring scale benefits.
3.Application of information technology
There are many kinds of household hardware products, and its production has the characteristics of many steps, many batches and large quantities. The application of information technology can realize the whole process management of products from research and development design, order placing, procurement management, production delivery, warehousing logistics and other links. On the one hand, the application of information technology helps enterprises to control product quality in an all-round way and ensure the stability of product quality; On the other hand, the management of the whole process of production helps to improve and optimize the organizational process, improve the level of production and operation management, and achieve the purpose of controlling costs, improving efficiency and reducing losses through the application of information technology. Therefore, the application of information technology is an important means for home hardware enterprises to improve efficiency, strengthen management and obtain enterprise competitiveness.
04. Home hardware industry development trends
1.Digitizing the production process
There are many categories of household hardware products, and the production has the characteristics of many steps, many batches and large quantities. Therefore, stable and efficient automated production is a necessary way to improve production efficiency, gain scale advantages and improve the competitiveness of enterprises. In this context, home hardware enterprises continue to improve the automation level of the production process, to replace manual automation equipment, and automatic control of the production process, and by building a digital platform to build a more intelligent factory. In the future, the manufacturing technology of home hardware will continue to integrate with a new generation of high-end technology such as information technology, establish a perfect digital system in the research and development, design and production process of home hardware products, and then improve the operation efficiency of mechanical equipment, the industry will move toward "digital" and "intelligent".
2.Hardware products intelligent
With the progress of industrial level, science and technology, the improvement of people's quality of life and the pursuit of a better life, consumers' requirements for household products from the traditional strong, durable, gradually transition to meet the above needs at the same time, but also to meet its comfort, convenient loading and unloading and intelligent control and other aspects of the pursuit. Thus guide the downstream hardware industry in addition to meet the traditional mechanical properties of hardware, rust prevention, moisture resistance, fatigue resistance and other qualities of moving parts, but also need to assist home products to achieve consumer home space intelligent, comfortable, convenient needs. At present, the home hardware industry has gradually added elements such as controllers and sensors to the products to realize the intelligence of the products. With the further popularization of emerging concepts such as smart home, in the future, the promotion and application of smart home will become one of the main driving forces for the growth of the home hardware market.
3.Home hardware companies race to build their own brands
There are many domestic home hardware enterprises and the competition is fierce. Europe's Hedy, Blum and other home hardware enterprises, due to long-term experience and earlier branding road, has formed a brand advantage, and therefore enjoy a high brand premium. In this regard, domestic home hardware enterprises have gradually realized the importance of branded roads. Therefore, the domestic household hardware enterprises represented by Dongtai Hardware, Wugao Group, Xinghui Shares, Tute shares and Dinggu Jichuang have begun to build their own hardware brands to provide high-quality household hardware products for the market.
4. Industry concentration is expected to further improve
The home hardware market is currently in the early stage of brand concentration development. A large number of small and medium-sized enterprises constitute the main participants in China's low-end home hardware market, these enterprises have small production scale, weak brand awareness, lack of independent research and development design ability, low price competition to obtain living space, product technology content is low, homogenization phenomenon is serious.
With the rise of labor costs and the intensification of market competition, relying on low quality and low price competition to obtain market space of no brand, no independent research and development ability, low value- added home hardware enterprises profit space will be further squeezed. And the industry's head of home hardware enterprises with scale advantages, better focus on research and development of core products, improve the proportion of automated production, greatly improve production efficiency, to achieve cost advantages, in the industry competition to stand out. And do not have the scale advantage of home hardware enterprises will gradually be absorbed, merged or eliminated, the industry gradually to standardization, scale direction, industry concentration will be further improved.